Jan 272012
 

I am working on a dissertation dealing with the campaign for the neologism of the word “santorum.” Basically, several years ago presidential candidate and former U.S. Senator Rick Santorum offended a group of people, and through a planned Internet campaign the word “santorum” was systematically redefined to mean… well, something gross. Go ahead, Google it. I’ll wait. Just make sure your kids, your boss or your elderly grandparents aren’t looking over your shoulder.

See?

So as part of my research, I wanted to do a small experiment on the birth of a word on the Internet. It’s not the best made-up word my kids have come up with, but I chose it for several reasons: 1) it’s innocuous, 2) it’s similar to an existing word- alleviation – which is in common use in the English language, 3) it’s easy to use in a sentence, and 4) it wasn’t found on the Urban Dictionary, which automatically disqualified several other words from the experiment.

I am not expecting the word to become commonplace or in widespread use. Rather, I am just measuring the changes in the Google search results over a period of a few weeks. To do this, I have asked people to simply post a link to the website defining the word aliveation. Besides seeing where the domain name ends up in the search, I am also looking to see if Google eventually stops trying to correct the spelling – ie, “Did you mean alleviation?”

If you could help me out by posting this link on Facebook or Twitter or your blog or your conspiracy theory forum, that would be great. As a reward there is a video of puppies on the landing page. That is unrelated to anything other than the fact that puppies are cute.

Thank you muchly.

Jan 112012
 

Supposedly, there are over 60 million people on Google+.  However, if you actually go to your Google+ page at any given moment, you will see… well, pretty much nothing.  On a clear day you can see posts back to November on a single page, whereas on Facebook you may barely get through the morning with stale stuff on your feed.

Therein lies the problem – Facebook.  Much as Google enthusiasts (engoogliasts?) like to point out the superiority of the Google product, it just isn’t different enough to capture interest.

Let’s put it this way.  Say you have a friend named Herman.  He’s pretty cool, and every Saturday night he has a party with 125 of your closest friends.

Now let’s say Herman has a twin brother named Sherman, who only recently moved to town.  Sherman and Herman are those type of twins which aren’t quite identical but aren’t different enough to be fraternal.   As a result, Sherman needs corrective lenses and is slightly more nerdy.

Sherman and Herman are sort of on the outs, so Sherman wants to have his own party and not go to Herman’s.

So he invites you and everyone you know.  Most people politely accept his invitation, but when Saturday night rolls along and it’s time to go to Herman’s party, everyone kind of forgets about poor Sherman.  You and your lot go ahead to Herman’s, where he has a pinata, fruity drinks, and FarmVille.

Caught up in the moment, you suddenly remember Sherman and decide maybe you should check out his place.  But when you get there, it’s just a bunch of nerds sitting around talking about Android kernels and search engine algorithms.

You yawn, and politely repeat the same story that you told at Herman’s party, about your hilarious toaster experience.  They stare at you blankly and then all goes silent.  Feeling self-conscious, you slip out the bathroom window and back to Herman’s party, where you discover your neighbor harvested your corn crop for you while you were gone.  And all is well.

While there was nothing really wrong with Sherman’s party, all your friends were back at Herman’s, and by the time you got to Sherman’s your stories were as stale as your toast.  And since there were no pinatas there, you just feel more comfortable at the place where they are.

So that pretty much sums it up.  Google+ is doomed to play the role of Sherman, unless it does something super cool to differentiate itself, like get a hot tub or start a fight club.

Jan 102012
 

If you’ve ever dreamed of hitting the big time, but have no discernible talents that will get you noticed, never fear, there are ways around that.  Any or perhaps all of the following will get you far if you apply yourself.

1.  Be a Cat.

This is the most obvious way, a tried and true method of achieving fame.  It’s not even so much that people love cats, but that people love cats captured in various moments of shame.  There is something satisfying about witnessing such a self-important creature make a fool of himself.  The roots of this fascination date back to the early years of America’s Funniest Home Videos, where stupid cat videos won the grand prize a statistical total of 35% of the time*.

Back then, you had to lug around one of those gigantic shoulder-mounted behemoths hoping to catch kitty accidentally falling into the toilet or getting spooked by a baby.  It almost wasn’t worth the effort or the cost of physical therapy to transfer your video over to VHS, mail it to California, and hope that four years later you may get a glimpse of kitty being mocked by Bob Saget.

Today it is as easy as whipping out your phone at the exact moment of humiliation.  Better yet, supplementing that humiliation with cutely misspelled captions.

Unfortunately, if you are reading this you most likely are not a cat, so at best you only may personally know a cat who may or may not have achieved success.  Sadly, too, it is much more difficult for a dog to reach the heights of fame that a cat does.  Note the contrast between Maru, a cat who sacrifices his dignity simply by jumping into boxes and being fat, and Boo, the self-proclaimed world’s cutest dog.

vs.

This means that mathematically speaking, Maru is 24% more popular than Boo while being 47% as cute.  This doesn’t happen in nature, where packs of wild Pomeranians have been known to force fat jumping cats into extinction by the sheer power of their big heads and tiny sweaters.  As such, the Internet perverts the natural order of things.  Long story short, if you aren’t a cat, you can at least record your own cat doing something foolish and then capitalize on their shame.

2.  Be Cute.

We will just assume that you are not a cat for this one.  Cute in this context assumes human cuteness.  But there is a catch.  It is scientifically proven that no human can be cute beyond the age of 12.  If you are over 12, human and somewhat attractive in any way, the best approximation of cuteness you can possess is “moderately charming.”  True cuteness can only be achieved by a human in juvenile form.

Again, this poses a conundrum because if you are reading  this you most likely are not cute.  However, you may know someone who is, in which case you need to seize the opportunity to exploit their cuteness for your own personal gain.  The Internet is full of examples of this phenomenon.  (Note that Charlie and Harry are exponentially more powerful than Maru; however, they have the added benefit of having English accents, while Maru doesn’t even speak English, or anything for that matter.  But babies with accents are the undisputed rulers of internet viral videos.)

Now, because the competition is fierce in this category, because a full 64% of children are cute, you might not want to even put your horse in this race.  I happen to have cute children, but they have been unable to make the cut.  (If you watch the video you will see how clever my wordplay was there, although having to point it out somewhat negates any punch it may have had otherwise).

4.  Be a Douchebag

These days it seems that the douchier a person acts, the more attention they will get.  Douchebaggery can take many forms, from an unscripted meltdown to an all expense paid stay at the Crazytweet Hotel.  However, like being a cat, being a douchebag comes with a caveat – unless you are already well-known, as a previously established douchebag or as a normal person, nobody cares.  So you can probably cross this one off your list, because if you are reading this you are probably not famous, at least not famous enough to make your douchebaggery work for you.

5.  Be Talented.

Yeah, yeah, whatever.  Showoff.  Next!

6.  Be Awesome.

Perhaps the most worthy holders of the Internet Sensation idol are those that are just plain awesome.  This is difficult because there are plenty of people who are awesome, but only a very few come across in that very specific way which will pay the bills by utilizing that awesomeness to their advantage.  Again, no offense, but if you are reading this you are likely not awesome (in that way) because you would be off doing awesome things rather than reading a non-awesome blog that no awesome (in that way) person would read.  It is worth pointing out that the only two people likely to read here are my dad – hi Dad! – and myself, and while I do think my dad is awesome, he is awesome in a different way than would cause any sort of ripple in the fabric of the Internet.  Sorry, Dad.

7.  Be Funny.

This is another one, like douchiness and being a cat, that is either in you or it’s not.  If you are not funny you should surround yourself with people who are, write down all the funny things they say and bask in the glow of taking credit for being the one to write it down.  Not being funny myself, I do this all the time with the weird things my kids say.

So there you have it.  Wait, you are probably saying to yourself, “It says NINE ways, and that was only seven!”  The other two are either secret, or don’t exist, or I lost interest 7/9ths of the way through writing this.  It could be any of those reasons, or all of them, kind of like Schrodinger’s cat.  You’ll never know.

*Note: 78% of statistics are made up.

Jan 052012
 

There is a good chance that you may not have heard of the Stop Online Piracy Act, or if you have, perhaps you haven’t given it a second thought. There is also a good chance that you are reading this blog through a link on Facebook or Google, which is precisely why you should care. Because if SOPA passes, the Internet as we know it could cease to exist.

Sounds apocalyptic, doesn’t it? Overdramatic? Not really. SOPA will actually grant insane evil powers to big corporate media entities. Stay with me for a second: remember that agonizing writers’ strike of 2007-2008? It was months and months of nothing to watch on TV. Picture that, but on the Internet instead. And instead of a few months without Lost, you get FOREVER without EVERYTHING. The Internet – where you may do most of your shopping, socializing, and, ironically, TV and movie watching.

Other sources can probably do a better job than I can in explaining it, so I will direct you to this graphic. Basically, while the idea behind the bill is to stop piracy (to which there are no moral objections from me), the actuality of the bill threatens to turn the Internet into a vast wasteland, stopping innovation cold. Website owners, from the tiny inconsequential me to the mighty Facebook, will be under such restrictions that policing their content under the fear of lawsuits and blacklisting may become such a burdensome task that such websites could eventually fold altogether.

Take me, for example. I have a handful of small sites and blogs. Occasionally my sites get hacked or spammed with links to the questionable offshore sites that SOPA aims to shut down. Not my fault, right? But theoretically, I could be held accountable for whatever is on my site, and potentially be blacklisted, without trial, forever. Then there would be no this or this EVER AGAIN. And what would the Internet be without cute puppies and amusing mistranslations?

The beauty of the Internet is that it allows for the free flow of ideas and information. It is perhaps humanity’s greatest innovation of modern times, and that is not just hyperbole. It really does bring people together, occasionally make them smarter – sometimes just the opposite – and has changed the world. And yes, there are also videos of cats falling off things in a comical manner. Something for everyone.

So if you’re feeling so inclined, you may want to write your senator or send a strongly worded letter to one of the companies supporting the bill. And don’t be surprised if one day this month you wake up and find the Internet is switched off because Google, Facebook, Amazon, Twitter and even Zynga go dark in protest. That is an actual, real possibility. Imagine no Farmville too. (apologies to Mr. Lennon)